Episode 13: Jessica Hastings-Lesperance on How To Become a Published Author, Market Your Book Like a Pro, Publisher vs. Self Publishing, and Nervous System & Breath Work 101
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In this episode, I’m sitting down with Jessica Hastings-Lesperance who is a woman of many talents. Jess is a real estate agent, a published author, and a trauma informed yoga instructor. When I sat down with Jess, I assumed we’d be chatting about her experience as a real estate entrepreneur. But instead, we took a deep dive into all things being an author. From picking the right publisher, to marketing after it’s published, Jessica is giving my aspiring authors out there everything they need to know to successfully publish. Everything in this episode is stuff I wish I had known before I set off on my own publishing journey three years ago.
Also, I couldn’t let Jess go without her telling me everything about what it means to be a trauma informed yoga instructor. We talk about regulating your nervous system, the importance of proper rest, and what somatic sensing is and why it’s important to learn.
Here are the key takeaways:
How to find the right publisher & why it’s the most important decision you will make in this journey
Getting ranked #1 on Amazon in your category is easy & super helpful for marketing
What is a click funnel and why you should start using them
How to pitch to TV stations
What is a purple elephant and how to send them
How to create a hook that gets you picked up every time
Why it’s critical to pick the right title for your book
What is a trauma informed yoga instructor
Why somatic sensing is a critical skill to learn
Why proper rest is so important
Connect with Jess:
Chapters:
00:42 Jessica’s Book Writing Journey
04:18 Self-Publishing
05:29 Writing Process and Chapter Organization
07:53 Publishing on Amazon and Marketing Challenges
10:47 Finding a Publisher
17:09 Creating a Click Funnel and Other Marketing Strategies
19:46 Pitching to TV Stations
27:03 Trauma-Informed Yoga and Nervous System
30:39 Importance of Rest and Saying No
39:22 Instilling Boundaries and Standards
40:18 Teaching Mindset and Evolving
41:37 Creating Trust and Open Communication
46:56 Importance of Evolving Mindset
47:44 Connecting with Yourself
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