Episode 29: Amy Singleton on Developing a Healthy Sense of Identity Outside Your Business & Early Entrepreneur Marketing Tips
In this episode I’m sitting down with Amy Singleton who is Co-Founder or HITE Digital. This is probably the MOST illuminating conversation I’ve had to date about marketing. Later in the episode she’s breaking down the basics of SEO in a way that’s so clear and understandable. So, if you’ve been drowning in SEO hell, then this episode is perfect for you.
But before we chat about all things marketing, Amy shares her journey from being a registered nurse to becoming an entrepreneur. After facing health issues and a career setback, Amy was confronted with some truths that were hard to swallow surrounding her sense of identity. After she found peace and strength in herself, she and her husband decided to start a digital marketing agency to serve their community. They realized the need for trustworthy and effective marketing services and set out to provide a better solution.
In our chat, Amy emphasizes the importance of finding and understanding your ideal client and better than anyone else. You do that through being curious, being empathetic, and being a damn good listener. This is how you will attract clients, instead of chase them. Amy, like myself, also highlights the value of continuous learning and being open to new ideas and iterations in business. Her company has seen insane growth in a short span of time because they’ve been infinitely curious and networked to create a supportive community that they can lean on and learn from.
This conversation is truly illuminating and it took SEO from being this big, incomprehensible monster, to being clear and easy to manage. She’s giving you some amazing tangible tips that you can implement into your existing or brand new website. You’ll want to grab a pen because there’s a ton of great learnings in this episode.
Here are the key takeaways from the episode:
Develop healthy sense of identity
Finding peace and strength internally
How to find your ideal client
Be obsessed with the problem space
SEO basics explained
Marketing strategies for early entrepreneurs
Connect with Amy:
Get her FREE website audit video: a few minute screen share video of her team going over their website to show areas of opportunity to improve rankings & conversions. Enter your information & website URL on the form at www.amysingleton.net & my team will record their video & deliver it back via email.
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