Episode 33: Entrepreneur Finance Basics with Susan Bryant CPA

In this episode, I’m sitting down with Susan Bryant who has over two decades of experience as a CPA, or certified public accountant. She’s also a certified tax planner helping business owners strategically navigate tax planning and accounting. As CEO and Co-Founder of Unboxed Advisors, she has a wealth [ 😉 ] of knowledge to share regarding the intricacies of business taxing and accounting.

It is my life mission to set my business up correctly, from the beginning, so as I scale I don’t have to go back and fix now costly errors. So I asked Susan to go through all the questions she gets from early entrepreneurs and also the common mistakes she sees. She’s breaking down all the basics. Everything from which entity you should be setting up, how you need to be filing your taxes, what it actually means to write something off, to the aesthetics of financial records. We’re also talking about the importance and significance of different finance roles. So, if your CFO is just really your BFF, you definitely need this episode.

One of the main takeaways that I learned from Susan is that accounting is a discipline. It’s one of those things that as founders, we don’t want to do, but really should be doing every day to make our lives easier going forward. Also, if you’re going out to investors it’s incredibly important to have your finances buttoned up, or else you’re going to leave a poor impression despite the quality of your idea.

This episode is jam packed with tangible tips and is perfect for my early stage entrepreneurs. So, open your notes app or grab a pen and let’s dive in.

Here are the key takeaways from the episode:

  1. Get the right advisors

  2. Entity formation - which one is right for you

  3. Basics of business taxes

  4. What it means to write something off

  5. How to keep good financial records

  6. The applications you need for accounting

  7. Significance of different finance/ accounting roles

  8. Accounting is a discipline

  9. Do you have a business or a hobby?

Listen on Apple Podcasts

Listen on Spotify

Watch on YouTube

Connect with Susan:

Official Site of Tax-Free Wealth - A Book By Tom Wheelwright, CPA (taxfreewealthbook.com)

Business Resources | Break Out of the CPA Box (unboxedadvisors.com)

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Episode 34: Jennifer Cain Birkmose on How Improv Helps Your Business, Excellent Leadership, Conducting Great Product Research, and Defining Company Values

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Episode 32: The Personality Traits & Lifestyle of Entrepreneurs with Kaycie Romanello