Episode 39: Let Go of The 5 Year Plan with Victoria Marshman Co-Founder of Mave & Chez

In this episode I’m sitting down with Victoria Marshman who is the Co-founder of Mave and Chez, the only ergonomic luxury slipper designed for women’s bodies. This conversation covers a lot; everything from taking an idea from concept to first launch to bootstrapping to first funding rounds. It’s a great episode for any entrepreneur in ideation or early stages.

Aside from the actual topics of the conversation, generally speaking, I loved chatting with Victoria. We bonded over so many things. From both randomly living in China to our personal development journeys, she’s so fun to talk to. It feels like I’m just sitting down for coffee, catching up with my founder girl, hearing about her challenges and current wins. She’s getting deep into her experiences raising capital, kickstarter campaigns, navigating stakeholders, and tapping local communities for help.

One of my favorite parts of the conversation centers around goal setting. I’ve always been curious to understand how business owners set quarterly or yearly goals, and Victoria blew me away with her response. It’s truly fascinating and not at all what I thought she was going to say. Eventually this lead into a discussion about personal growth. It was really fun to talk to Victoria about this because her and her co-founder are totally on the same page as me about this.

She and I are breaking down WHY you need to let go of the how in order to grow. This is cool because I’ve never really articulated why surrendering is key for personal growth, but for any skeptics out there this is the episode where I’m changing your mind. This conversation is a beautiful blend between silliness and seriousness, both Victoria and I hope this episode leaves you feeling hopeful and like your cup is a little fuller.

Here are the key takeaways from the episode:

  1. Canadian vs. US investing style

  2. Tapping communities in your area/ demographic is a life hack

  3. There is power in knowing you’re not good at something

  4. Kickstarter Campaign Tips

  5. What you need to know to go into your first funding round

  6. Navigating multiple stakeholders

  7. Goal setting as an entrepreneur is a mindset shift

  8. Personal growth is a major contributor to business growth

  9. Let go of the how - stop narrowing your possibilities

  10. Key ways to support yourself during personal development

Listen on Apple Podcasts

Listen on Spotify

Watch on YouTube

Connect with Victoria:

Connect with me on Instagram: https://www.instagram.com/victoria_marshman

Idea to Launch Crash Course: https://victoriamarshman.simplero.com/cart/208729-Idea-to-Launch-Crash-Course

Book a Discovery Call: https://victoriamarshman.ca/

Shop MAVES: https://maveandchez.com/

Book: Crowdfunded - Mark Pecotta

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Episode 40: Brand Messaging, Content Creation, and Ethical Marketing with Maddy Aucoin

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Episode 38: The 5 Key Areas for Building Self-Confidence, How To Pivot, and Finding Purpose and Fulfillment with Alexandra Dotcheva