Episode 45: How to Launch a Sexual Wellness Product: From Formulation to Marketing, with Kelly Pigeon, Founder of Epiphany
In this episode, I sit down with Kelly Pigeon, the brilliant founder of Epiphany, a clit arousal serum. Kelly's entrepreneurial journey is fascinating, and through our conversation you can tell how wise her experience has made her. With Epiphany, she aimed to create a product for women, but she quickly discovered the complexities of bringing a formulated product to market.
This episode is a must-listen for anyone considering launching a product that requires a lab and formulation. Kelly shares invaluable lessons from her experience, including the challenges of working with labs and navigating regulatory hurdles. I was particularly surprised to learn about the nuances of formula ownership, which can vary depending on factors like cost and the lab you choose.
Marketing intimate products also presents unique challenges, and I was eager to hear Kelly's approach. We dive deep into the advertising restrictions on platforms like Instagram and the delicate balance of targeting a specific market while promoting inclusivity. Kelly's previous business experience also played a crucial role in her success.
One of my favorite quotes from the interview was that failure is the price you pay for success, and this idea of “failure” in entrepreneurship is almost cliche. But, like all cliches, they’re cliche’s for a reason. Kelly’s opening up about her past mistakes and how that helped her come back as a better business woman with Epiphany. Yes failure is terrifying in the moment, but it serves you so well later. Specifically she told me this amazing story about this INSANELY genius deal she made with agencies to help her with branding for Epiphany.
Whether you're dreaming of launching your own product or simply interested in the world of intimate wellness, this episode offers valuable insights from a seasoned entrepreneur. So let’s welcome Kelly to the podcast.
Here are the key takeaways from the episode:
Changing the conversation around what women find sexy
Product formulation, testing, and navigating regulatory requirements
Finding the right lab - navigating ownership rights
Selling on Amazon pros and cons
Challenges around marketing for sex products
Listen on Apple Podcasts
Listen on Spotify
Watch on YouTube
Connect with Kelly:
Website: https://tryepiphany.com/
