Episode 17: Mindset is The Greatest Block to Entrepreneurship. Katrina Owens on PR, Marketing, and Mindset
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In this episode I’m sitting down with Katrina Owens, the CEO of Knockout Directive, a PR and marketing firm. Her experience spans over 10 years and she has a lot of wisdom to offer you guys. Katrina is one of the most genuine people I have ever had the pleasure of connecting with. She is also a hustler and an incredibly hard worker, which is evident with her success in her career.
You guys are going to love this episode because we chat about all things marketing and PR for entrepreneurs. You’re going to learn how to get on PR lists, how to make great content, and the difference between good PR and bad PR. But we also talk a lot about mindset. Katrina has worked so hard to shift her mindset in preparation and in the continued support of her entrepreneurial venture. There’s a lot to learn from her story, especially if you’re an entrepreneur. We talk about mindset as business owners and as women, and how that affects not just getting clients, but also the financial aspects of the business, and finding joy in the ups and downs.
Here are the key takeaways from the episode:
- Breaking down PR
- How to get onto PR lists
- Content is king - focus on putting out high quality creative content, follower count is no longer the most important thing
- How to make great content- learn through doing and practice makes perfect
- Don’t get caught up in the numbers
- quality vs quantity networking
- Good PR vs bad PR
- Overcoming mental blocks to starting your own dreams
- Transitioning from corporate to entrepreneur
- Difference between female and male CEO’s
- Leaning into your gut/ intuition in business
- The mindset that always brings you money
- Working with a life coach
- Celebrate your wins
- Staying positive to attract positivity
- Journaling is highly recommended
Connect with Katrina:
Chapters:
01:00 Getting on PR Lists and Databases
04:48 How To Make Great Content
10:33 Quality over Quantity
13:30 Finding Your Target Audience on Social Media
20:50 Transitioning from Corporate to Entrepreneurship
31:15 Overcoming Self-Doubt as an Entrepreneur
32:32 Following Your Intuition
45:26 Working with a Life Coach
50:04 The Power of Mindset in Entrepreneurship
59:33 The Importance of Celebrating Wins
01:02:32 The Transformative Power of Journaling
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