Episode 7: Sonia Gouviea on Demystifying Goal Setting & Strategic Planning, Storytelling in Marketing, and Step By Step Planning a Launch Successfully
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Welcome back to Mimir, and happy holidays everyone! I changed the whole schedule around just so I could get this episode out to you guys before the new year. It had to be done, and here’s why.
Today I’m sitting down with founder and fellow podcaster Sonia Gouviea. We are helping you demystify the goal setting process for 2024. Now is the time for goal setting since this random week between Christmas and new years is light for work, and you’re likely not super busy at home. So, grab your notebook because this episode is packed full of amazing tips and tricks for getting your business set up for success in the coming year. Here are some of the highlights:
- If you don’t know where to start with setting goals for your business, look at successful people in your field and work backwards from where they are.
- Break down your goals into actionable steps and plan them on a quarterly basis. Create daily and weekly habits to support those goals.
- Love the journey. Embrace failure and learn from your mistakes to grow as an entrepreneur.
- How do you create great marketing that resonates? It’s all about storytelling.
- We drop some tea about podcasting at the end of the episode too, so stick around for the full thing.
Listen on Apple Podcasts
Listen on Spotify
Watch on Youtube
Chapters
00:00 Discovering the Podcast
01:20 The Value of Podcasting
04:19 Positioning in the Podcasting World
05:10 Taking Risks and Leaps of Faith
06:41 Starting a Business Together
09:20 Overcoming Manufacturing Challenges
11:46 Finding Manufacturers through Research
14:10 Helping New Businesses Start and Expand
17:23 Go-to-Market Strategies
21:20 The Power of Email Marketing
23:39 Crafting a PR Strategy
27:36 Tools for Storytelling
31:11 Setting Goals for Launch
38:23 Reward for Effort
41:34 Goal Setting and Planning
43:14 Importance of Goal Setting
44:49 Strategic Planning
49:46 Learning from Mistakes
53:05 Authenticity and Connection
54:32 Enjoying the Journey
58:41 Self-Care and Systems
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